Homo Sovieticus

In October 1989, as the Cold War was ending and the Berlin Wall about to crumble, television viewers in the Soviet Union tuned in to the first of a series of unusual broadcasts. "Relax, let your thoughts wander free . . .ż intoned the host, the physician and clinical psychotherapist Anatoly Mikhailovich Kashpirovsky. Moscow's Channel One was attempting mass hypnosis over television, a therapeutic session aimed at reassuring citizens panicked over the ongoing political upheavalżand aimed at taking control of their responses to it. Incredibly enough, this last-ditch effort to rally the citizenry was the culmination of decades of official telepathic research, cybernetic simulations, and coded messages undertaken to reinforce ideological conformity. In Homo Sovieticus, the art and media scholar Wladimir Velminski explores these scientific and pseudoscientific efforts at mind control.